Hindmarsh Shire Council representatives attended the Regional Victoria Living Expo held over three days in Melbourne from 1-3 May. The Regional Victoria Living Expo aims to promote and display the opportunities that are on offer in regional and rural Victoria, without having to leave Melbourne.
Hindmarsh Shire Council Mayor Ron Lowe said, “The Expo was a fantastic opportunity for Hindmarsh to promote itself to the Melbourne metropolitan area and encourage people to make the change to live in the Wimmera. I was really encouraged by both the numbers of visitors and the research they had undertaken prior to attending the Expo. Council is hopeful that in time many of the leads will result in families relocating to Hindmarsh.”
Event exhibitors included regional and rural councils, service providers and employment agencies that provided detailed information and assistance for those thinking of moving to country Victoria. The event was also complemented by a range of arts, sports and cultural activities from regional and rural Victoria to showcase the depth and breadth of country Victoria’s cultural activities.
The event was free to the general public and Regional Development Victoria (RDV) undertook a marketing and promotion program to raise awareness for the Expo. More than 10,000 people attended the Expo, a record crowd for the event in its fourth year.
The Victorian Government has allocated $10,000 to each Council to assist with promotional material and advertising for the 2015 event. Hindmarsh Shire Council promoted local employment opportunities and real estate rentals and sales including commercial sales and leaseholds. Promotional collateral was created to promote Hindmarsh as an exciting place to visit, start a business, start a family or relax in retirement.
Enquiries from visitors were varied including information requests on education facilities, employment, housing, lifestyle and tourism attractions.

 

• From left: Phil King, Jeff Woodward, Katherine Colbert and Cr Mayor Ron Lowe put the Hindmarsh Shire on display at the Regional Victoria Living Expo.
• From left: Phil King, Jeff Woodward, Katherine Colbert and Cr Mayor Ron Lowe put the Hindmarsh Shire on display at the Regional Victoria Living Expo.